Case Study Anylsis Essay Example | Topics and Well Written Essays - 2500 words

Case Study Anylsis - Essay ExampleStrengths Burberry had strong and impressive management team. Effective licensing growth of the family delivered huge incremental return on its capital investment. The mark off had been offering heritage product to its premium customers. The company was very flexible in terms of product sourcing. And it had cost effective exposure of lower transactional. Weakness Limited vertical integration minimised the manufacturing margin and value. outset influence in Japanese upside Its Brand extension in app atomic number 18l element has increased high risk in fashion industry. react 2. Burberry had the market position in between top firebrands like Giorgio Armani and Polo Ralph Lauren in apparel and between Gucci and coach in accessories. The decision of spat to reposition the brand is to get the attraction of the younger customers towards the brand while getting Burberrys customer base. The goal was to become top brand in the luxury greats. Bravo did not want to cutting edge the classical fashion trend of Burberry but it aimed to be popular in the new generation by reengineering the brand position in the market. Answer 3. Bravo and the effective team decided to reduce the dated product designed which created a huge unsold stock. It hire new efficient team for redesigning the product according to the trend of young generation and their choices so that the brand will be popular to this demographic segment of market. Lastly Burberry came up with new image of new designed product line. Teenager is so much different from someone elses lifestyle that lives in the English countryside, just as the lifestyle of a banker is very different from the lifestyle of a fusionist. So unless we have a strong vision and deal with a consistent voice, we run the risk of losing our brand credibility. Answer 4. In 2002, the company was having 3126 wholesale clients in the world which consist of 434 medium and large departmental stores and 2728 compa ny owned outlets. The company opened more 132 small stores in Barcelona, New York and London. It has a large number of existing customer base who are maximum classical and traditional choice of people who actually previously used to buy the old designed product of Burberry. By 2003, Burberry items, both legalise and counterfeit, had become increasingly popular among urban youth and hip-hop musicians. A member of the house in the reality TV series Big blood brother had worn Burberry constantly. Although this brand affiliation was viewed a positive sign that Burberry had achieved inspirational status among youth, there was a concern that this affiliation could eventually alienate Burberrys totality customers. Answer 5. In keeping with the brands rough weather heritage, the women swear line traditionally focused on the autumn/winter assuage however, it had evolved in recent years to include apparel for warmer climates. The spring/summer 2000 collection had even featured Burberry ch eck bikinis, which had proven to be staggeringly popular. The company offered 330 to 350 styles per season, and the collection had been updated to include a wider assortment of fashion-influenced apparel. The accessories collection included soft accessories such(prenominal) as scarves, shawls, and ties, as well as hard accessories such as handbags, small leather goods (belts and wallets), womens shoes, luggage, umbrellas, eyewear, and timepieces. As Pamela Harper, head of accessories, explained, Accessories are a piece of the dream their wide range of price points made them an companionable entry point for